So you got one of these newfangled website things for your business. The site looks great, has a ton of info about your business but there is a problem. You have only been getting a couple of visits a day.

A common misnomer concerning websites is that all you have to do is put one out there on the Internet and new customers will come flowing in. Unfortunately it isn’t that easy.

Your website is just another tool in your marketing cadre, and it is a powerful one at that. In other formats you are limited in the amount of information that you can squeeze into the space you have. Yellowpages ads are only so big. That is especially true with business cards. But a website gives you the ability to put a whole lot of info into a very small about of space (it is virtual space after all). A link to your site on your business card suddenly gives potential customers the ability to find as much information about your business as you care to share. Same with your Yellopages ad, so make sure you get the website link on it when you renew next year.